Including hypermarkets in central and western capital, such as Carrefour and Cora Orchid Lujerului could have a drop in sales following the inauguration mallei Cotroceni Park, which will comprise a hypermarket Real, opened non-stop.

"In current market conditions, with a decreasing purchasing power and an obvious reluctance of the population to maintain orientation to consumption in previous years, any opening of a new shopping center means primarily a revenue sharing allocated by population shopping among many players, "said Bogdan Dance, managing director of Atrium European Real Estate Company, owner of the project in Bucharest Militari Shopping.

Among the tenants of both the projects Militari Shopping and Cotroceni Park include clothing retailers C & A and the New Yorker or Deichmann shoe stores or Humane, but the two projects is at a distance of at least 5 kilometers apart.

The main competitor for Cotroceni Park will be, Plaza Romania, at about one kilometers away on Timisoara Boulevard west of the capital. "It is difficult to estimate the impact of opening Cotroceni Park. After five years of operation we can say that the Plaza Romania shopping center is a mature, which already has held its market position.

The mix of stores is different, and the last changes applied will only strengthen this position, "says Radu Tanasescu, chief operating officer (COO) of the company Anchor Group, owner of shopping centers Plaza Romania and Bucuresti Mall. Plaza was opened in 2004 and extended this year and the supply of stores is quite diferta that of Cotroceni Park, so that regular customers might return to Plaza, after they see the offer of Cotroceni Park.

"Note the tendency of population to abandon the traditional loyalty and speculative turning to the best deals available on the market at a time", but warns dance the Atrium.

Source: Ziarul Financiar